Updated September 28, 2026 · NomadCue Editorial Team
Magenta Telekom vs Smart Axiata
Magenta Telekom
Smart Axiata
Higher score in this comparison
Magenta Telekom vs Smart Axiata: the differences
| Compare | Magenta TelekomReviewSee alternativesSee alternatives | Smart AxiataReviewSee alternativesSee alternatives |
|---|---|---|
| Countries covered | 140 | 143Higher |
| Unlimited data | No | YesHas it |
| Fair use policy | Data is stopped when the package allowance is used up, with no further charges; unused units expire at the end of the package; packages are not valid on ships, ferries, planes or satellite connections | Worry-free data after the daily roaming spend cap is reached: 2 USD/day in most of Asia (Malaysia, Singapore, Vietnam, Indonesia, India, Philippines, Bangladesh, Brunei, Laos, Nepal, Sri Lanka), 5 USD/day in Europe, UK, Japan, South Korea, China Hong Kong/Macao/Taiwan, Australia, New Zealand and the USA, 10 USD/day in China, Jordan and Norway |
| Price from | Not confirmed | $2 |
| Reference plan prices | Not confirmed | SmartRoam daily spend caps: US 5 USD, Europe 5 USD, UK 5 USD, Japan 5 USD, Malaysia/Singapore/Vietnam/Indonesia/India/Philippines 2 USD, China/Jordan/Norway 10 USD; roaming in 143 countries. Smart Traveller SIM in Cambodia: 5 USD for 30 GB, 15 days |
| 5G | Not confirmed | Yes |
Same on both: Top-ups (Yes), Seller type (Carrier).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- Smart Axiata scores higher overall: 9.4 vs 9.2.
- Countries covered is higher at Smart Axiata: 143 vs 140.
- Unlimited data: only Smart Axiata.
- Support channels: only Magenta Telekom offers Help centre, Chat.
- Support channels: only Smart Axiata offers Community.
- Features: only Smart Axiata offers Unlimited data, 5G.
Our verdict on each
Magenta Telekom
Magenta Telekom sells travel data as a carrier plan rather than a standalone eSIM, covering 140 countries from its home network. It suits existing Magenta and T-Mobile Austria customers adding a short trip package, with carrier billing and email, phone and help centre help if a package runs out.
Smart Axiata
Smart Axiata suits short trips that cross Asia and Europe, with roaming across 143 countries and entry prices at $2. It is a carrier based in Cambodia, and unlimited data continues after a daily spend cap, which keeps a heavy data day predictable, though a long stay means paying that cap every day.
Score breakdown
| Area | Magenta Telekom | Smart Axiata |
|---|---|---|
| Cost | Not confirmed | 9.7 |
| Offer | 9.1 | 9.1 |
| Trust | 9.4 | Not confirmed |
How they place
| Ranking | Magenta Telekom | Smart Axiata |
|---|---|---|
| Travel SIMs and eSIMs | 175 of 926 | 121 of 926 |
| Travel eSIMs | 183 of 918 | 130 of 918 |
Every fact side by side
| Fact | Magenta Telekom | Smart Axiata |
|---|---|---|
| Region | Global | Global |
| Features | Carrier plan | Unlimited data, 5G, Carrier planCovers more |
| Audience | Short trip | Short trip |
| Legal entity | T-Mobile Austria GmbH | Smart Axiata Co., Ltd. |
| Headquarters | Austria | Cambodia |
| Founded | 1996 | Not confirmed |
| Support channels | Email, Phone, Help centre, Chat | Email, Phone, Community |
Where each stands against the rest
| Fact | Magenta Telekom | Smart Axiata | Median |
|---|---|---|---|
| Price from | Not confirmed | $2below the median | $3.97 |
| Countries covered | 140above the median | 143above the median | 120 |
Median across 492 listed travel providers.
Pros and cons
Magenta Telekom
Pros
- Broad reach for a carrier add-on, with coverage across 140 countries
- Buy a top-up when the package allowance runs out, with no further charges
- Support runs on email, phone and help centre
Cons
- Unlimited data is not part of the offer
- The fair use policy places ships, ferries, planes and satellite connections outside the package, which matters for cruise and ferry itineraries
- Unused units expire at the end of the package
Smart Axiata
Pros
- Roaming reaches 143 countries, above the site median of 74 for travel plans.
- Entry prices at $2 sit under the site median of €5.
- Unlimited data keeps working once the fair use policy's daily cap is reached, so a trip never cuts out mid stream.
Cons
- The fair use policy caps daily roaming spend by region, so a heavy data day can cost the cap again the next day.
- Aimed at short trip travel, so a long multi-month stay is not the shape it is built around.
- Support runs on email, phone and community only, with no live chat or help centre in the list.
Who each suits
Magenta Telekom
Who it suits
- Magenta or T-Mobile Austria customers who want travel data billed to their home line
- Travellers on short trips to Europe and beyond who need broad country coverage
- People already comfortable managing packages inside the carrier app and account
Who should look elsewhere
- Travellers who need unlimited data, which this offer does not include
- Anyone crossing at sea or in the air, since the fair use policy places ships, ferries, planes and satellite connections outside the package
- Travellers wanting a single market only, where SimToIsrael is a simpler fit
Smart Axiata
Who it suits
- Travellers on a short holiday or business run who want one roaming plan across Asia and Europe rather than a purchase per country.
- Anyone heading out of Cambodia, since Smart Axiata is the home carrier and top-ups work on its own network.
- Heavy data users content to hit a daily cap, since data carries on after it without further charge.
Who should look elsewhere
- Travellers who need a wider map: Zwitchy reaches 200 countries.
- Budget-first buyers who only want to test a connection: eSIMGo.is starts at $0.99.
Current offers
Magenta Telekom
Current offer
Bonus
5 GB Reisepaket fuer 60 Tage in 49 Nicht-EU Laendern gratis: 5 GB for 60 days free
Requires an eligible mobile and internet plan (Magenta Family); valid until revoked; not valid on ships, ferries, planes or satellite connections; ends after 60 days, unused units expire
Source, checked September 26, 2026
Bonus
Bis zu 60 GB Datenvolumen monatlich gratis in der Tuerkei: up to 60 GB per month free in Turkey
Free for Mobile S, Mobile Unlimited M, Mobile Unlimited L and Mobile Unlimited XL plans registered from 02.06.2026; 20/30/40/60 GB per month by plan; automatic renewal, monthly units expire, billed in 100 kB steps, cancellable with one month notice to month end
Source, checked September 26, 2026
Smart Axiata
Current offer
Discount code
Smart eSIM 50% off special number: 50% off a special number
Every new eSIM purchase
Source, checked September 26, 2026
Bonus
Get 1GB data in SmartNas for FREE every day: 1 GB free data per day
For Smart Laor! plan subscribers who register on the EBC website
Source, checked September 26, 2026
Bonus
Subscribe, Save, and Win: S-Coins to unlock vaults and win prizes
Earn S-Coins with plan subscriptions
Source, checked September 26, 2026
Country by country
| Country | Magenta Telekom | Smart Axiata |
|---|---|---|
| Austria | Yes | No |
| Cambodia | No | Yes |
Questions about each
Magenta Telekom
How many countries does the Magenta Telekom travel package cover?+
The travel package covers 140 countries, which puts it in the global range rather than a single market. You can buy it as a carrier plan added to an existing home line, so one package can cover several stops on a multi country trip.
Does Magenta Telekom offer unlimited data?+
Unlimited data is not part of this offer. The package runs on a fixed allowance, and data is stopped when that allowance is used up, with no further charges. If you need a heavier allowance, a top-up is available when the package runs out.
Smart Axiata
What does Smart Axiata cost for roaming data?+
Entry prices start at $2, and the roaming offer runs on a daily spend cap rather than a data allowance. The fair use policy sets a lower cap for most of Asia and higher caps across Europe, the UK, Japan, South Korea, China, Australia, New Zealand, the USA, Jordan and Norway.
Is the data really unlimited?+
Unlimited data is listed among unlimited data, 5g and carrier plan for the roaming offer. The fair use policy explains the catch: data keeps flowing after the daily roaming spend cap is reached, so a heavy user simply pays the cap again on the next day instead of losing service or being cut off mid trip.
Other options to compare
Other rankings
Magenta Telekom
Smart Axiata