Northbound review
Updated September 28, 2026 · NomadCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Northbound suits travellers landing in IS who want car rental and a travel agency booking in one place. No added booking fee, and help through email, chat and phone. The range is car rental and ota, so anyone needing rail or ferries should look at another site.
Key facts
- Best for
- Renting a car and a travel agency booking from a single operator based in Iceland, run as Northbound ehf..
- Products
- Car-rental, OTA↗
- Booking fees
- No added booking fee↗
- Cancellation terms
- Free cancellation up to 48 hours before pickup↗
- Mobile app
- Yes↗
- Legal entity
- Northbound ehf.↗
- Headquarters
- Iceland↗
- Founded
- 2015↗
- Support channels
- Email, Chat, Phone, Help-centre↗
- Official website
- northbound.is
Facts checked September 26, 2026, 6 sources
Apps and profiles
- Get the app
- App Store
- Elsewhere
- TrustpilotXfacebook.cominstagram.com
Pros and cons
Pros
- Booking terms are stated plainly: No added booking fee, which keeps the total easier to predict.
- Cancellation terms are simple and short: Free cancellation up to 48 hours before pickup.
- Support runs through email, chat and phone, so phone and chat sit alongside email and the help centre.
- There is a mobile app, so a booking can be checked on the move rather than at a desk.
Cons
- The range is limited to car rental and ota, so rail, ferries and cruises are not part of the lineup.
- Cancellation follows Free cancellation up to 48 hours before pickup, so the window for changing a booking closes well before pickup.
- One operator, Northbound ehf., handles the booking, so there is no second party to turn to if a car is not ready at pickup.
Who it suits
- Travellers who land in IS and need a rental car within days of arrival.
- Anyone booking a rental who wants a mobile app and support across email, chat and phone.
- Trip builders whose plans fit car rental and ota and need nothing further from a booking site.
Who should look elsewhere
- Anyone after coach travel: FlixBus covers bus and is built around that instead of cars.
- Travellers who prefer a booking site that advertises 0 hidden fees, no contracts across its lineup.
- Anyone needing airport transfers as well as a car: Hertz Bahamas WiFi covers car rental and transfers.
How Northbound compares
8.9 vs 8.58.9 vs 8.9
8.9 vs 8.7
8.9 vs 8.5
8.9 vs 8.8- 8.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.48.9 vs 8.4
8.9 vs 8.48.9 vs 8.5
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8.9 vs 9.5
8.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.78.9 vs 9.5
8.9 vs 9.3
8.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.5
8.9 vs 9.18.9 vs 9.3
- 8.9 vs 8.4
8.9 vs 8.78.9 vs 8.5
- 8.9 vs 9.0
8.9 vs 8.7- 8.9 vs 9.4
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8.9 vs 9.2
8.9 vs 9.1- 8.9 vs 9.1
8.9 vs 8.9
8.9 vs 8.8- 8.9 vs 8.5
- 8.9 vs 8.5
- 8.9 vs 8.5
8.9 vs 8.58.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.5- 8.9 vs 8.5
8.9 vs 8.5
8.9 vs 8.5
Frequently asked questions
What does a Northbound booking cost in fees?+
On fees, Northbound is clear: No added booking fee. That means the booking does not add a surcharge on top of the rental itself. What you pay for the car still varies with the vehicle, the dates and the pickup point, so compare the rental rate rather than a single headline number.
Can I cancel a Northbound rental?+
Yes. Free cancellation up to 48 hours before pickup is the term that governs changes, and the pickup date matters most because the window is measured backwards from it. A booking made well ahead of a trip gives more room to change, while a booking made close to pickup leaves very little.
Who runs Northbound?+
The site is run by Northbound ehf., registered in Iceland and trading since 2015. One legal entity sits behind the site, and its own terms and help pages are where cancellations and fee claims are set out. Booking questions go through the channels listed there.
Does Northbound have an app?+
There is a mobile app, which suits the parts of a trip that happen away from a desk, such as checking a booking before pickup. Support does not depend on the app, since email, chat and phone are available as well.
What can I actually book on Northbound?+
The full range is car rental and ota, which is narrower than most booking sites. Car rental sits at the centre and the agency side covers general travel bookings. Rail, ferries and cruises are not part of the range, so a trip built around them needs a different site.
How do I reach Northbound if something goes wrong?+
email, chat and phone covers the options, so help is not limited to email. A phone call suits anything urgent on the ground, such as a vehicle that will not start, while the help centre is better for reading terms before you book. Chat sits in between for quick questions.
Who is Northbound aimed at?+
The product list, car rental and ota, points at a trip where a rental car does most of the work. The operator is based in Iceland, so the site reads like a local market service rather than a global one. Travellers planning a longer haul through several countries will find the range stops short of what they need.
Does Northbound add hidden fees?+
Northbound lists booking terms plainly: No added booking fee. Free cancellation up to 48 hours before pickup sets out when money changes hands. Elsewhere in this comparison Latam Travellers goes further and advertises 0 hidden fees, no contracts, so that is the claim to weigh if fee language matters to you.
Sources
- apps.apple.com/us/app/northbound-church/id6480515341 checked September 26, 2026
Backs: Mobile app
“trackName=NorthBound Church; sellerName=NORTHBOUND CHURCH OF CHRIST, INC.”
- northbound.is checked September 26, 2026
Backs: Booking fees, Products
“0 Added booking fees. Suppliers pay us a commission for every rental, so using Northbound never costs you anything.”
- northbound.is/about-us checked September 26, 2026
Backs: Founded
“Founded in 2015 by two friends, Arnar and Ivar, Northbound began with a simple idea”
- northbound.is/help checked September 26, 2026
Backs: Support channels
“Email +354 539 3022 (Only available in English) Live Chat (Online) ... Visit the help center”
- northbound.is/terms checked September 26, 2026
Backs: Cancellation terms, Legal entity
“Bookings can be cancelled free of charge for a full refund up to 48 hours before the start of the rental period.”
- northbound.is/why-should-you-rent-a-car-with-northbound checked September 26, 2026
Backs: Headquarters
“Our business, as well as our entire Northbound staff, is located in Iceland, specifically, near KEF Airport, Keflavik.”
Compiled from 6 source pages, checked September 26, 2026. We did not open an account.
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