KLM Affiliate Programme review

The programme covers flights and nothing wider. Rail, bus, car hire, transfers, hotels and tours all sit outside it, so a publisher takes a single feed from one airline operator. Anything broader has to come from a separate programme.

It is run by Koninklijke Luchtvaart Maatschappij N.V., the airline that trades as KLM, and the company sits in the Netherlands. Contracts and payments therefore sit with the carrier itself rather than a separate booking intermediary, which keeps the counterparty simple for a publisher.

The airline dates back to 1919 and is based in the Netherlands. That age tells you the counterparty is a long standing operator rather than a short lived intermediary, which matters if you plan to keep the relationship running.

Yes, a mobile app is part of the setup, so travellers can search and manage bookings on a phone. Alongside that, the programme feeds flights only, so the app experience and the affiliate offer both point at the same single category of travel.

No. The product list is flights and nothing else, so rail, bus, car hire, transfers, hotels and tours are outside this programme. Sites that need a broader inventory should look at Momo, whose products are flights, rail and bus.

FlixBus is a different product line, covering bus, while the KLM Affiliate Programme covers flights. One serves intercity coach travellers and the other air travellers, so a publisher usually picks the line that matches its traffic.

It suits travel sites and publishers whose readers plan air travel, especially where a Dutch carrier brand carries weight. The operator is Koninklijke Luchtvaart Maatschappij N.V. and the programme covers flights, so it is a narrow but clear offer for flight content.

Not through this programme. The only product is flights, so car hire and transfers are not part of the offer. Hertz Bahamas WiFi covers car rental and transfers, which is the closer match for a site selling vehicle rental and transfers.