Hertz IS review
Updated October 17, 2026 · NomadCue Editorial Team
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Our verdict
Hertz IS provides car rental in Iceland with pickup inside Keflavík Airport arrivals and 11 locations around the island. For travelers planning Ring Road, highland or city trips, the range of 4x4 SUVs, campers, EVs and luxury cars gives flexible choice.
Pros and cons
Pros
- Pickup desk inside Keflavík Airport arrivals with no shuttle transfer needed
- Eleven pickup and return points across Iceland with one-way rental options
- Every rental includes cover for collision, theft protection and third-party liability
Cons
- Focus stays on Iceland only, with no rental coverage in other countries
- Winter desk hours at Keflavík Airport are shorter than summer hours
Who it suits
- Visitors landing at Keflavík who want keys on arrival
- Drivers planning highland routes needing 4x4 choice
- Groups or couples considering camper travel around the island
Who should look elsewhere
- Travelers seeking transport outside Iceland
- Visitors relying only on public transit or scheduled tours
The company behind it
Hertz IS runs car hire in Iceland and has operated there since 1971, building long experience with local roads and seasonal conditions. It serves arriving visitors and touring drivers from 11 locations around the island, including Keflavík International Airport, Reykjavík Downtown, Akureyri Airport, Egilsstaðir Airport and other regional points. The company runs rental cars for self drive travel, from 4x4 SUVs and campers to EVs and luxury models, with pickup inside Keflavík arrivals and continuous support.
Vehicle Range
The fleet covers four wheel drive SUVs for gravel tracks and highland roads, campers that combine a car with a place to sleep, and electric cars that suit the Ring Road. Compact cars serve city trips, while larger family models carry luggage and child seats. Several luxury cars are available too, and many models come with automatic gearboxes, so drivers who prefer not to use a manual can choose accordingly.
One Way Trips and Returns
Vehicles can be collected at one station and handed back at another, which suits a loop that ends far from its start. The rental desk inside the arrivals hall at the international airport gives an easy start for visitors arriving by plane. Collision cover, theft protection and third party liability come with each rental, which helps drivers plan a long trip with fewer surprises on the road. Cars handed back at a regional station can make a loop around the island simpler to finish.
Driving Iceland by Car
Driving is the most flexible way to see the island, since public transit stops at town limits and tour buses follow their own timetable. A car lets drivers stop at a waterfall or glacier when the light is right. The Ring Road circles the entire island on a route that is mostly paved, while highland routes call for a four wheel drive and a careful check of road conditions before setting out.
Our full take
Hertz IS (hertz.is) offers car hire in Iceland, with pickup at Keflavik Airport and 11 locations, including 4x4s, campers and EVs.
How Hertz IS compares
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Frequently asked questions
Where can I pick up a rental car?+
Pickup is available inside the arrivals hall at Keflavík Airport, with no shuttle transfer. The network includes 11 locations around the island, such as Reykjavík Downtown, Akureyri Airport and Egilsstaðir Airport. Support is offered around the clock.
How does one-way rental work?+
You can return the vehicle to a different location from the pickup point. Choices include Keflavík Airport, Reykjavík Downtown and several regional airports and towns. Select the return location when booking online.
What protection is included with the rental?+
Every rental includes collision damage waiver, theft protection and third party liability. The cover applies as a standard part of the rental agreement. It supports self drive travel on Ring Road, highland and city routes.
Where can a visitor collect a car in Iceland?+
Visitors can collect a car from the desk inside the arrivals hall at the international airport, or from one of several locations around the island. Picking up at the airport means keys are ready soon after landing, with no transfer needed. Regional stations serve drivers who arrive by other routes or plan to start a tour elsewhere.
Which company operates Hertz IS?+
Hertz IS is operated by Bílaleiga Flugleiða Hertz. (Source, checked October 17, 2026)
When was Hertz IS founded?+
Hertz IS was founded in 1971. (Source, checked October 17, 2026)
Sources
- hertz.is checked October 17, 2026
Backs: Founded, Description
“Rent a car in Iceland with Hertz – car hire since 1971. Pick up inside KEF Airport or at 11 locations.”
- hertz.is/terms-conditions checked October 17, 2026
Backs: Cancellation terms, Legal entity
“In case of a cancellation, the rental needs to be cancelled more than 3 days prior to rental pick up for a full refund.”
Compiled from 2 source pages, checked October 18, 2026. We did not open an account.
Not confirmed yet: Booking fees.