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Guide to Iceland review

Updated September 28, 2026 · NomadCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Guide to Iceland suits anyone booking a whole Iceland trip in one place, since tours, packages, car rental, hotels, hostels, flights, transfers and an online travel agency all sit under one roof. Fees are No booking or transaction fees, so the headline price you see is the price you pay.

Key facts

Best for
Iceland trips where a car, a bed, a tour and a flight are booked together.
Products
Tours, Packages, Car-rental, Hotels, Hostels, Flights, Transfers, OTA↗
Booking fees
No booking or transaction fees↗
Cancellation terms
Free cancellation up to 24h before departure↗
Mobile app
Yes↗
Legal entity
Travelshift ehf. 530612-2600↗
Headquarters
Iceland↗
Founded
2012↗
Support channels
Email, Chat, Phone, Community↗
Official website
guidetoiceland.is

Facts checked September 26, 2026, 5 sources

Apps and profiles

Get the app
Google Play
Elsewhere
WikidataWikipediaLinkedInXtripadvisor.com

Pros and cons

Pros

  • The range is the widest here: tours, packages and car rental means a car, a bed, a tour, a flight and a transfer can share one checkout.
  • Fees are No booking or transaction fees, so the quote on the page is the quote on the invoice, unlike carriers such as FlixBus that sell a single bus product.
  • Cancellation is forgiving: Free cancellation up to 24h before departure means a plan can be dropped close to the departure date.
  • There is a mobile app, so bookings and confirmations travel in a pocket rather than in an email thread.
  • Support runs on email, chat and phone, which is broader than a site with email alone.

Cons

  • Coverage is Iceland shaped rather than global: the operation sits in Iceland, so a traveller heading on to a second country has to book the next leg elsewhere.
  • The catalogue is broad but not a booking engine for rail or buses, which is the whole of bus.
  • Cancellation is Free cancellation up to 24h before departure, so late changes past the cut-off lose the free window.
Guide to Iceland

Ready to try Guide to Iceland?

Scored 9.3 / 10 by NomadCue.

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Who it suits

  • Travellers building a full Iceland itinerary who want one basket rather than separate supplier tabs.
  • Families comparing a car hire and a hotel in the same order, since both are in tours, packages and car rental.
  • Anyone who plans a self drive ring road trip and wants transfers and tours alongside the car.

Who should look elsewhere

  • Travellers who only need bus tickets, since FlixBus covers bus and nothing here competes on that.
  • People booking a single long haul flight, which is a job for a dedicated flight site rather than this catalogue.
  • Travellers wanting a WiFi or eSIM product, which none of the tours, packages and car rental includes.

Fees and cancellation

The fee line is the simplest one on this comparison: No booking or transaction fees. Nothing is added at checkout for the act of booking, and there is no separate transaction charge layered on top of a tour, a car or a room. That matters most on the products where a second supplier would otherwise take a cut, which is exactly where a package or a car with a hotel tends to sit. Cancellation is handled by Free cancellation up to 24h before departure, so the free window stays open until close to departure rather than shutting at the moment of payment. Plan a self drive with a hotel, read the cut off against your flight time, and the cost of changing your mind is known in advance rather than discovered later.

What you can book

The catalogue is broad for a travel site. tours, packages and car rental covers the practical backbone of an Iceland trip: a car, a hotel or hostel bed, a guided tour, a flight, an airport transfer and packaged itineraries, plus an online travel agency service for anything assembled separately. That mix suits a family who wants the transport and the accommodation decided together, since a car hire and a hotel can be ordered in one go rather than through two suppliers. A mobile app is available, so confirmations and vouchers sit on the phone for the days when there is no reception. What is absent matters too: there is no rail product and no bus product in tours, packages and car rental, so anyone who needs those legs will book them with a specialist such as FlixBus, whose range is bus.

Who runs it

The site is run by Travelshift ehf., listed as Travelshift ehf. 530612-2600, which is an Icelandic company rather than a reseller front. It is based in Iceland, so the contracting party sits in the same jurisdiction as the trips it sells. The company has been trading since 2012, which is long enough to have supplier relationships with the hotels, tour operators and car hire desks it works with. Support is the strongest part of the operation: email, chat and phone means you can reach a person by chat, by phone or by email, with a community space as well, rather than filling in a form and waiting. For a trip where a missed transfer or a swapped hotel has to be sorted on the day, that breadth of channels is worth more than a cheaper headline.

How Guide to Iceland compares

Frequently asked questions

Does Guide to Iceland charge booking or transaction fees?+

No. The stated position is No booking or transaction fees, so the price shown for a tour, a car or a room is the price charged. For a trip with several suppliers in it, that removes the small additions that otherwise appear at the last step. It is a clear contrast with sites that add a service fee on top of the headline rate.

How late can I cancel a booking?+

The policy is Free cancellation up to 24h before departure, so a booking can be cancelled without charge until the stated cut off before departure. That is generous compared with non refundable rates, and it gives some room when a flight lands late or a road closure changes a plan. After the cut off the free window closes, so late changes need to be checked before you confirm.

What can I actually book on the site?+

The catalogue is listed as tours, packages and car rental: tours, packages, car rental, hotels, hostels, flights, transfers and an online travel agency service. In practice that means a family can order a car, a bed, a tour and a transfer in one basket. It is much wider than a site whose range is bus.

Is there an app for managing a booking?+

Yes, a mobile app is available, so confirmations and vouchers can be carried on a phone during a multi day road trip. That is useful on a route where a paper voucher is awkward to keep track of. It also means a change made in the app can be reached from a car park rather than only from a desk.

Who am I contracting with when I book?+

The operator behind the site is Travelshift ehf., recorded as Travelshift ehf. 530612-2600. It is an Icelandic company headquartered in Iceland, so the contract sits in the same country as most of the trips on offer. A reader can see the named legal entity rather than a trading name only.

How long has the company been running?+

It has been trading since 2012, and it operates from IS. A long trading history tends to mean the supplier relationships behind the hotels, tours and car hire are established rather than new. It also suggests the company is likely to still be there if a booking needs resolving.

How do I reach a person if something goes wrong on the trip?+

Support runs on email, chat and phone, which includes chat, phone, email and a community space. That is the practical advantage for a self drive trip, where a delayed flight or a changed pickup point has to be dealt with on the day. Having a phone option matters more here than on a city break.

Is this a good fit for a self drive Iceland road trip?+

It suits one, because car rental sits inside tours, packages and car rental alongside hotels, hostels and tours. You can order the vehicle and the accommodation together and add a transfer for the airport leg. Cancellation is Free cancellation up to 24h before departure, which also helps if the plan has to move close to departure.

Sources

Compiled from 5 source pages, checked September 26, 2026. We did not open an account.

Guide to Iceland

Guide to Iceland

Iceland trips where a car, a bed, a tour and a flight are booked together.

9.3/10See alternatives