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Going review

Updated September 30, 2026 · NomadCue Editorial Team · Facts checked September 30, 2026

We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.

Our verdict

It is the narrowest pick here, running on flights alone, which is a trade-off worth weighing against broader ranges from Emirates, Intrepid Travel and Cedok.

Key facts

Best for
Flight search with a clear fee story and easy exits.
Products
Flights↗
Booking fees
No booking fees; book direct with airline↗
Cancellation terms
Cancel anytime; no prorated refunds↗
Mobile app
Yes↗
Legal entity
Scott's Cheap Flights, Inc. DBA Going↗
Headquarters
United States↗
Founded
2013↗
Support channels
Help-centre, Email, Community↗
Official website
going.com

Facts checked September 30, 2026, 4 sources

Apps and profiles

Get the app
Google Play
Elsewhere
TrustpilotLinkedInXinstagram.com

Pros and cons

Pros

  • The fee position is No booking fees; book direct with airline, so the number your group agrees on is the number the airline receives.
  • Cancellation terms read Cancel anytime; no prorated refunds, which keeps a change of plan simple for anyone booking ahead of firm dates.
  • A mobile app is available, so a group can compare fares and hold the same search on a phone.
  • Support runs on help centre, email and community, giving a help centre, a written route to a person and a community to search.
  • Founded in 2013 and trading as Scott's Cheap Flights, Inc. DBA Going, so the business behind the booking is named in the terms.

Cons

  • The product list is flights alone, against flights, hotels and tours at Emirates and flights, packages and tours at Cedok, so hotels, transfers and tours have to come from a second site.
  • Phone is not among its help centre, email and community, so a booking that goes wrong on the day is a written exchange rather than a call.
  • Refund terms read Cancel anytime; no prorated refunds, so a group that drops part of a trip mid way does not get a slice of the money back for the part already used.
  • Hotels, transfers and tours are not among its flights, so a group assembling a whole trip spends the time saved on fees on repeat searches for the ground arrangements instead.

Ready to try Going?

Scored 8.8 / 10 by NomadCue.

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Who it suits

  • Families and groups who have already agreed on flights and want the price they see to be the price they pay: No booking fees; book direct with airline.
  • Travelers with soft dates, since Cancel anytime; no prorated refunds lets a group step away from a booking without a refund calculation.
  • US based planners, since the operator is Scott's Cheap Flights, Inc. DBA Going with headquarters in the United States.

Who should look elsewhere

  • Anyone wanting a single basket for the whole trip: Cedok covers flights, packages and tours, so flights sit beside packages, tours, cruises, ski and rail.
  • Travelers who expect to pick up a phone: support here runs on help centre, email and community, while Emirates holds flights together with hotels, transfers, parking and lounges in the same place.
  • Groups that also need rail, cruise or visa help: Intrepid Travel covers packages, tours and cruise, where Going stops at flights.

What you can book

The product list is flights, and that is the full extent of it. For a group planning a trip together, that single line is the whole decision: the flight is here, and everything around the flight sits somewhere else. A mobile app is available, so the same search runs on a phone without a detour through a browser, which suits travelers comparing options in the gaps between commitments rather than at a desk. The narrowness cuts both ways. If your group already knows its dates and only needs seats, a single product keeps the choice simple, because there is a single set of fares to weigh rather than a basket that mixes a seat with a night somewhere and a transfer to the airport. Fewer choices also means a shorter conversation. If the same group still has to settle where to sleep, how to get from the runway to the door and what to do on arrival, Going leaves those pieces to a second site, and any saving on the seat competes with the extra steps assembled around it. The app is useful in that situation too, since the flight plan stays on screen while the rest of the trip takes shape elsewhere. For families who plan the flight first and bolt the rest on afterwards, that division of labour works well. For groups who want a single screen to hold the entire holiday, the same focus reads as a limit.

Fees and cancellation

The fee position is No booking fees; book direct with airline. That is the line a group argues about least, because the fare agreed in a message is the fare the airline receives, with no extra layer to explain or absorb at checkout. It also makes cross site comparison honest, since two prices for the same itinerary are two prices rather than one price plus a service charge of unknown size. Cancellation reads Cancel anytime; no prorated refunds. You can step away at any point, which suits anyone booking before dates are locked, though the same terms mean a partly used trip does not come back as a slice of the money already paid, so a change of plan is simple to make and simple to live with rather than a calculation to negotiate. The pairing answers readers in different positions well. If you are shopping early for the lowest seat on the table, the absence of fees is what decides it. If your dates are soft, being able to cancel at any time is what decides it. What the pair does not do is soften the fare rules set by the carrier, so a group laying down a large payment should read the ticket conditions with the airline before it commits.

The company behind it

Going trades as Scott's Cheap Flights, Inc. DBA Going, a name worth reading carefully because it points to a long standing US business rather than a new storefront with no visible operator. The headquarters sits in the United States, and the business has been running since 2013, which is the sort of track record that matters when a family hands over card details months ahead for a trip it has not taken yet. Support is the practical part of the picture. It runs on help centre, email and community, so you have a self service library to search, a written route to a person, and a community to read, with the mix weighted toward reading and writing rather than talking. That shape suits travelers who would rather hold an answer they can forward to the rest of the group than sit through a call, and it suits anyone whose working day does not line up with the hours of the US base. The trade is that a flight already booked is really the airline's to answer, since Going's part is the search and the booking rather than the operation of the trip once you are airborne. Read the terms before you pay, and you will know which questions belong where.

How Going compares

Where Going is available

Available
United States

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

Does Going add booking fees to a flight?+

There is no added fee line: No booking fees; book direct with airline. That means the fare your group sees in a search is the fare the airline charges, with no service charge to split or argue about at checkout. When you compare sites, this is usually the line that explains why the same itinerary can come out cheaper.

What happens to the money if a group cancels?+

Terms read Cancel anytime; no prorated refunds. You can cancel at any point, which suits a group whose plans move, though the same terms mean there is no prorated refund to recover for the part of a trip already used. Treat the booking as a commitment you can exit rather than a deposit you can trim back later.

What can I actually book on Going?+

The catalogue is flights. That is the whole of it, so Going handles the flight part of a trip and leaves the rest of the journey to other sites. A group that already has its hotel, transfer and plans sorted can keep everything here, while a group still building the trip will need a second place for the ground arrangements.

Is there an app for searching and booking?+

Yes, a mobile app is available, and it covers the same flights as the site, so you can search and book from a phone. The practical gain for a group is comparison while you talk: a person watches the fare, another holds the dates, and nothing depends on being at a laptop.

How do I reach Going if a booking goes wrong?+

Support runs on help centre, email and community. You get a help centre to search, email for a written answer, and a community to read, which fits anyone who would rather have something to quote to the rest of the group than a live call. Questions about a flight already in the air belong with the airline.

Who is behind Going?+

The service trades as Scott's Cheap Flights, Inc. DBA Going, with headquarters in the United States. That is a named operating company, so the entity your card details are shared with is stated in the terms rather than left to be worked out from a logo.

How long has Going been trading?+

The business dates back to 2013, and the trading name in the terms ties it to Scott's Cheap Flights, Inc. DBA Going. For a group committing card details months ahead, a long operating history is a reasonable reassurance that the site holding the fare is a going concern and not a short lived promotion.

Is Going a good fit for a family or group booking?+

It suits a group that has agreed on flights. No booking fees; book direct with airline keeps the shared payment simple, Cancel anytime; no prorated refunds keeps a change of plan simple, and the mobile app lets everyone follow the same search. It is a weaker fit if the same group also wants hotels, tours or transfers, since flights leaves those elsewhere.

Sources

  • help.going.com/hc/en-us checked September 30, 2026

    Backs: Support channels

    “Looking for help? Search our knowledge base for answers to common questions.”

  • going.com checked September 30, 2026

    Backs: Mobile app, Booking fees, Products

    “The Going app makes your travel dreams a reality”

  • going.com/about checked September 30, 2026

    Backs: Founded

    “In 2013 Scott Keyes found the best deal he'd ever seen from NYC to Milan.”

  • going.com/terms-of-use checked September 30, 2026

    Backs: Cancellation terms, Headquarters, Legal entity

    “We do not issue prorated refunds on any unused portion of your subscription.”

Compiled from 4 source pages, checked September 30, 2026. We did not open an account.

Going

Flight search with a clear fee story and easy exits.

8.8/10Visit