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First Choice review

Updated September 30, 2026 · NomadCue Editorial Team · Facts checked September 30, 2026

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Our verdict

First Choice suits UK travelers who want flights, packages and the ground extras booked in one basket, and its overall score is 9.6. Checkout carries No admin fees, no card charge, so a quoted holiday price holds, and Flex options add Free cancellation up to 14 days before (Flex) for groups whose dates move.

Key facts

Best for
A package builder that also sells transfers, parking, lounges and visa support
Products
Flights, Packages, Hotels, Tours, Car-rental, Parking, Transfers, Lounges, Visa↗
Booking fees
No admin fees, no card charge↗
Cancellation terms
Free cancellation up to 14 days before (Flex)↗
Mobile app
Yes↗
Legal entity
TUI UK Limited↗
Headquarters
United Kingdom↗
Founded
1994↗
Support channels
Phone, Chat, Help-centre, Email↗
Official website
firstchoice.co.uk

Facts checked September 30, 2026, 4 sources

Apps and profiles

Elsewhere
WikidataWikipediaXTrustpilot

Pros and cons

Pros

  • flights, packages and hotels covers the whole trip, from the flight to the parking space and the lounge, in a single search.
  • Checkout carries No admin fees, no card charge, so the price found while searching is the price paid.
  • Free cancellation up to 14 days before (Flex) is offered on Flex options, which helps families whose dates move.
  • A mobile app is available for searching and for managing a booking between paying and travelling.

Cons

  • Rail, cruise and ski sit outside flights, packages and hotels, so a traveler after a rail journey or a cruise is better served by Intrepid Travel, which lists both in packages, tours and cruise.
  • The free cancellation window belongs to a named option, and Free cancellation up to 14 days before (Flex) sets how far ahead it runs, so a cheaper rate outside that option is read on its own terms.
  • Support runs on phone, chat and help centre only, with no counter service listed for a group that needs help once it has landed.

Ready to try First Choice?

Scored 9.6 / 10 by NomadCue.

See alternatives

Who it suits

  • Families and couples building a package that pairs flights and hotels with transfers, parking and car rental in the same basket.
  • UK travelers who want a mobile app plus help on phone, chat and help centre once they are abroad.
  • Bookers who want the search price to stand, since No admin fees, no card charge leaves no extra line at the payment step.

Who should look elsewhere

  • Cruise, rail or ski holidaymakers: Čedok and Intrepid Travel both list lines that flights, packages and hotels does not carry.
  • Travelers who want the airline alone to handle the booking: Emirates covers flights, hotels and tours on its own and adds nothing from flights, packages and hotels.

What you can book

The catalogue runs to flights, packages and hotels, so a flight or a package can be joined by ground extras and visa support without leaving the site. A mobile app is available for searching and for managing a booking, which suits groups who want the same basket on a phone. Emirates covers a comparable travel mix, and the visa line is what First Choice adds to it.

Fees and cancellation

Payment is straightforward: No admin fees, no card charge, so the holiday price found at the search stage is the price taken at the payment stage, with no separate line to argue about at the last step. Cancellation runs the other way, and Free cancellation up to 14 days before (Flex) applies to Flex options rather than to every rate in the results. A group planning around a change of plans should check which option is attached to the price it sees.

The company behind it

The site is run by TUI UK Limited, based in the United Kingdom, and the brand dates back to 1994. Help comes through phone, chat and help centre, so a disruption in the middle of a trip can be sorted by phone or chat, by email or through the help center, without hunting for a branch. The account, the app and the terms all sit under the same UK operator.

How First Choice compares

Where First Choice is available

Available
United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

What can I book on First Choice?+

First Choice sells flights, packages and hotels, so a single search can hold flights, packages and hotels as well as car rental, parking, transfers, lounges and visa support. Most travelers use it as a package builder, adding a transfer and a car to a flight and hotel rather than booking each piece on its own.

Are there admin fees or a card charge when I pay?+

No extra charge appears at the payment step: No admin fees, no card charge. The holiday price shown while searching is the price taken at checkout, so there is no separate admin or card line to argue about. Optional extras such as a car rental or a lounge are priced separately on the same site.

How long is the free cancellation window?+

Free cancellation up to 14 days before (Flex). The free window therefore belongs to the Flex option, so a booking on a cheaper rate outside that option is read on its own cancellation terms. Groups whose dates move should pick the Flex option at search time rather than after paying.

Is there a mobile app, and how do I get help mid-trip?+

There is a mobile app for searching and for managing a booking, and support runs on phone, chat and help centre. A family that needs to move a transfer or check a flight time can do it by phone, chat, email or through the help center, without waiting on a single inbox.

Who runs First Choice and how long has it traded?+

The site is operated by TUI UK Limited, with its base in the United Kingdom, and the brand was founded in 1994. That is a UK operator with a long trading record, and the same company stands behind the app, the terms and the support desk.

Can I book a cruise, a rail trip or a ski holiday there?+

Not from flights, packages and hotels, which stays with flights, packages, hotels, tours, car rental, parking, transfers, lounges and visa support. A traveler after a cruise or a rail journey is better served by Intrepid Travel, which lists packages, tours and cruise, or by Čedok, which adds ski in flights, packages and tours.

Does it help with visas as well as flights?+

Visa support sits inside flights, packages and hotels, so the paperwork for a destination can be arranged with the flight and hotel rather than through a separate desk. Emirates is the alternative for travelers who only want airline and hotel bookings, since flights, hotels and tours carries no visa service on it.

Sources

Compiled from 4 source pages, checked September 30, 2026. We did not open an account.

First Choice

A package builder that also sells transfers, parking, lounges and visa support

9.6/10See alternatives