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Blue Car Rental review

Updated September 28, 2026 · NomadCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Blue Car Rental suits drivers who want an Icelandic car with taxes and the main protections already folded into the rate, and who would rather sort the whole rental in a single booking.

Key facts

Best for
Drivers planning a self-drive trip in Iceland who want the rental cost and the main protections settled in a single booking, without a second site.
Products
Car-rental↗
Booking fees
No booking fee; VAT, CDW, SCDW, GP, TP included↗
Cancellation terms
Free cancellation more than 24h before pickup↗
Mobile app
No↗
Legal entity
Blue Car Rental ehf.↗
Headquarters
Iceland↗
Founded
2010↗
Support channels
Email, Phone, Help-centre↗
Official website
bluecarrental.is

Facts checked September 26, 2026, 4 sources

Apps and profiles

Elsewhere
facebook.cominstagram.comtiktok.comyoutube.com

Pros and cons

Pros

  • Early changes stay cheap, since Free cancellation more than 24h before pickup covers cancellation with notice ahead of pickup
  • car rental covers car rental only, so the site is built around choosing a vehicle
  • Help sits within reach, with support on email, phone and help centre

Cons

  • No mobile app, so booking and changes run through the website rather than a phone
  • Cancellation is time sensitive, since Free cancellation more than 24h before pickup puts the cut-off before pickup
  • A single product is offered, with car rental covering car rental, so transfers or parking need another site
Blue Car Rental

Ready to try Blue Car Rental?

Scored 8.6 / 10 by NomadCue.

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Who it suits

  • Iceland road trippers who want the rental price and the main protections settled in a single booking
  • Drivers happy to manage the rental, the paperwork and the support from a laptop
  • Anyone who values a free early cancellation window more than last-minute flexibility

Who should look elsewhere

  • FlixBus, if you would rather sit back on a coach than drive, since bus covers coach travel only
  • Hertz Bahamas WiFi, if you need a transfer arranged alongside the car, since car rental and transfers includes transfers
  • Latam Travellers, if plain pricing decides the booking for you, since 0 hidden fees, no contracts is its pitch

Who runs it

Blue Car Rental trades as Blue Car Rental ehf., registered in Iceland. It has been renting cars since 2010, so the operator is established rather than new. Questions before or during a rental go to email, phone and help centre, which covers email, phone and a help centre. The range stays focused, with car rental listing car rental and nothing else.

How Blue Car Rental compares

Where Blue Car Rental is available

Available
Iceland

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What will I pay when I book?+

The published rate carries No booking fee; VAT, CDW, SCDW, GP, TP included. That means no booking fee is added on top, and the listed taxes and the main damage protections sit inside the price you see, so the counter is not where the extras begin.

Can I change my plans after booking?+

Often yes. Free cancellation more than 24h before pickup covers free cancellation with notice ahead of pickup, so an early change costs nothing. Once that cut-off passes the free window closes, which matters if your flights move at short notice.

Is there an app for booking or changing my rental?+

No mobile app is listed. Booking, changes and the rest of the rental run through the website, so it is easier to set things up on a laptop before you travel than to sort them on a phone at the kerb.

What can I actually book on this site?+

Cars, and only cars. car rental lists car rental as the single product, so the choice on offer is the vehicle and its coverage, not hotels, transfers or parking added to the same booking.

How do I get help if something goes wrong?+

Support runs on email, phone and help centre, which covers email, phone and a help centre. Phone suits a problem on the road, while the help centre and email work for questions about the booking itself before you set off.

Who am I dealing with?+

The operator is Blue Car Rental ehf., registered in Iceland, and it has rented cars since 2010. That points to a long-established local company rather than a reseller or a new entrant, and the legal name is the one that appears on the rental paperwork.

Is this a general travel booking site?+

Blue Car Rental is a specialist: car rental covers car rental only. That focus is the point if you already know the car you want, but it also means transfers, parking or a flight get booked elsewhere.

Sources

  • play.google.com/store/search checked September 26, 2026

    Backs: Mobile app

  • bluecarrental.is checked September 26, 2026

    Backs: Booking fees, Headquarters, Legal entity, Products, Support channels

    “Included in the car rental price rate; Unlimited mileage, 24% VAT tax, Collision Damage Waiver (CDW)”

  • bluecarrental.is/contact-us/about-us checked September 26, 2026

    Backs: Founded

    “Founded in 2010, Blue Car Rental has grown to become the largest local car rental company in Iceland.”

  • bluecarrental.is/useful-information/terms/terms-and-condi... checked September 26, 2026

    Backs: Cancellation terms

    “For refundable bookings, the rental needs to be cancelled more than 24 hours prior to the rental pick-up for a full refund.”

Compiled from 4 source pages, checked September 26, 2026. We did not open an account.

Blue Car Rental

Blue Car Rental

Drivers planning a self-drive trip in Iceland who want the rental cost and the main protections settled in a single booking, without a second site.

8.6/10See alternatives