Updated October 21, 2026 · NomadCue Editorial Team
Top tours and attractions compared
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score. How we rank
| Order | Travel provider | Score | Key facts | Actions |
|---|---|---|---|---|
| 11 |  ExperienceFirstPartner Get 10% off top tours | 8.7/10 |
| ReviewCompareVisit |
| 12 |  Welcome PickupsPartner | 8.7/10 |
| ReviewCompareVisit |
| 13 |  AgodaPartner | 9.3/10 |
| ReviewCompareVisit |
| 14 |  FloridaTixPartner | 8.5/10 |
| ReviewCompareVisit |
| 15 |  Orca TauchreisenPartner | 9.0/10 |
| ReviewCompareVisit |
| 16 |  GuidersPartner | 8.5/10 |
| ReviewCompareVisit |
| 17 |  WalknToursPartner | 8.5/10 |
| ReviewCompareVisit |
| 18 |  Explorer TravelPartner | 8.5/10 |
| ReviewCompareVisit |
| 19 | Pelago by Singapore AirlinesPartner | 9.0/10 |
| ReviewCompareVisit |
| 20 |  Virgin VoyagesPartner | 9.1/10 |
| ReviewCompareVisit |
About Top tours and attractions compared
Every brand in this ranking sells tours, so the useful question is what surrounds the ticket. The 120 services here differ most on breadth and on money. Some pair tours with flights, rail, buses, ferries and car rental, so a single account can carry a whole trip. Others are hotel-led marketplaces where a tour is the smaller part of the basket. The central trade-off is cost against offer: the site median for starting prices is €5, and the median deposit held against a booking is €50. Setup counts as well, because 75.9% of the weight here goes to brands listed for mobile, and help ranges from email alone to email, chat, phone and a help centre. Read refund terms with the same care as price. A low headline can still carry a percentage that climbs as departure nears, or an amount that cannot be returned at all, and those two positions sit at opposite ends of this ranking.
How we picked
Scores are built from three weighted signals. Cost carries 40%, offer carries 40% and trust carries 20%, so pricing and what a brand actually sells matter more than reputation alone. Inside a category, coverage is scored product by product, and tours take the heaviest slice of that weighting here, with 100% attached to a tour listing. Bundling lifts a score, so 57.5% and 47.5% separate sellers that carry a whole trip from those selling tickets only. App and support add smaller slices, drawn from 75.9%, 84.3% and the other support weights. Sources are published company pages: terms and conditions, booking policies, about and product pages, contact pages, app store listings and corporate records. Fees, deposits and cancellation terms are taken as written, including per-passenger and per-guest qualifiers, and they are never flattened into a single headline number. Partners that serve your country are listed first in this ranking, then the rest by score.
How we rankWhat to look for
- Tours first, then everything around them
- A tour listing carries the full category weight of 100% in this ranking, so a brand that also sells hotels, packages and transfers covers more of a single trip. Packages add 57.5% and transfers add 47.5%, while a car rental line adds 34.2%.
- What the ticket really costs
- Cost holds 40% of the score and offer holds 40%, so fees decide as much as catalogue does. All of the 120 brands here sell tours, which leaves price terms as the separator. The site median for starting prices is €5 and the median deposit is €50.
- Refund terms as a ranking criterion
- Check how a change of plan is treated before you book. Terms in this ranking stretch from auto-cancel to tiered deposits that climb as departure approaches. The lower quartile of deposits across the site is €26.31 and the upper quartile is €150, so a mid-range amount is the normal case, not the exception.
- Booking on a phone
- Most of the weight in this ranking goes to mobile-ready sellers: 75.9% covers brands with a mobile app and 24.1% covers those without one listed. For a category bought on the move, the app is setup rather than a bonus, since a tour voucher tends to be opened at the gate.
- Help when a plan falls through
- A help centre carries 69.6%, email carries 89.6% and a phone line carries 84.3%, while a community forum carries 6.1%. A missed tour usually needs a person, so a phone line often matters more than another self-serve page.
- Getting to the gate
- A tour only pays off if you can reach it. Bus carries 10.8% and ferry carries 6.7% here, with rail at 12.5% and a rail pass product at 4.2%. Sellers whose line stops at tours and hotels leave the journey itself to someone else.
Frequently asked questions
Which service in this ranking offers the widest range beyond tours?+
WayAway. Its product line, flights, rail and bus, is the longest here, adding cruise, car rental, transfers and packages next to tours. MoMo, at the top of this ranking, runs flights, rail and bus, which reaches rail, bus and car rental but stops short of cruise. Agoda, further down, keeps hotels, flights and transfers, a hotel-led set of hotels, flights, transfers and tours.
Which of these has the most flexible cancellation policy?+
MoMo, where cancellation runs Free auto-cancel, no reason needed. 12Go sets a clear window, with change or refund requests needing Change or refund requests at least 24h before departure. Elsewhere the terms tighten: Deposit 45+ days out; 50% 44-21 days; 100% 20 days or less steps up as departure nears, USD 100 non-refundable deposit; 10-80% by date opens with an amount that cannot be refunded, and Free cancellation window set by each host leaves the window with each host.
Do any of these charge a booking fee?+
WayAway states that fees run Free, no sign-up or ongoing fees. Others add charges: Service, convenience or cross-border fees may apply, Service fee, % of booking total, per passenger, 3.5% credit card surcharge, and 14.1% to 16.5% of booking subtotal (guest), which is charged to the guest on the booking subtotal. Air Canada Vacations sets out No booking fee; change fee from CAD $25 per person, so a change can be priced before you commit.
Can you book these tours on a phone?+
A mobile app is listed for MoMo, WayAway, 12Go, Air Canada Vacations, AirAsia MOVE, Airbnb and Almosafer, and 75.9% of the weight in this ranking goes to mobile-ready brands. App presence alone does not settle quality here, though. Support depth varies more, with email, chat and phone reaching phone and chat while email and help centre stops at email and a help centre.
Which service suits a trip that mixes a tour with flights and a hotel?+
Start with the bundle weights: packages carry 57.5% and transfers carry 47.5% in this ranking, so a seller that adds a hotel and a pickup to the tour scores well. MoMo, WayAway, Agoda and Almosafer all do this, and flights, hotels and packages adds car rental on top, which suits a longer self-drive itinerary.
Top tours and attractions compared by country
Related by the facts
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The data behind this ranking
| Metric | Value | Sample |
|---|---|---|
| Products: flights | 45 % | 120 |
| Products: rail | 12.5 % | 120 |
| Products: bus | 10.8 % | 120 |
| Products: ferry | 6.7 % | 120 |
| Products: cruise | 20 % | 120 |
| Products: car-rental | 34.2 % | 120 |
| Products: transfers | 47.5 % | 120 |
| Products: parking | 1.7 % | 120 |
| Products: hotels | 65 % | 120 |
| Products: ota | 13.3 % | 120 |
| Products: packages | 57.5 % | 120 |
| Products: tours | 100 % | 120 |
| Products: rail-pass | 4.2 % | 120 |
| Products: hostels | 7.5 % | 120 |
